Our Work
This Is She Influencer Marketing
This Is She, a beauty and cosmetic brand, wanted to increase brand awareness and consumer engagement for its new range of premium eyelashes. Opal developed a communication campaign positioning This Is She (tis) as the eyelashes brand that make her look beautiful and confident. The campaign was launched before christmas shopping.
We addressed the changing consumer preferences and the desire to look beautiful and glamorous, especially in the holiday season, via content marketing. An influencer marketing campaign was developed working with a variety of influencers to reach young women and build affinity and engagement across varied consumer segments.
