The marketing fraternity constantly adapts to meet evolving challenges and leverage new trends in the changing business environment. Below are top marketing & media trends we expect in 2023. # 1 The Rise of TikTok Though Instagram is way ahead in getting the major share of influencer marketing spent, TikTok is the fastest-growing social media […]
How much of the advertising budget do you allocate to customer acquisition and retention?
E-commerce and online sales have increased significantly since the start of the pandemic and so have digital marketing and measurement. It will help to revisit budget allocations to see if it’s aligned with new market opportunities and changing buying behavior.
Opal started operations in 1990 as the multicultural marketing specialists. The aim was to fulfill the need for connecting and communicating with new immigrants and the growing diverse communities. Over the years, Opal evolved into a full-service multicultural marketing agency. We believe Opal is the only full-service multicultural marketing agency that offers holistic marketing solutions, […]
I started writing blogposts on marketing, advertising and multicultural marketing in 2007 and maintained a blog, Marketing Mirror, up until 2014. It got decent traction and engagement. I also contributed several articles to the CMA blog then. Recently I visited Marketing Mirror archives and looked for the articles with most views and engagement. Listed below are the five articles with most views and engagement.
In-store and key-venue sampling (KVS) have traditionally been effective at increasing store-level sales. It brings consumers closer to the purchase by offering free product samples, reducing uncertainty, and increasing the propensity to buy. However, in-store and KVS lack targeting and measurement and provide minimal information about the profile of the person who received the samples and if the recipient would buy or recommend the product.
With consumers becoming increasingly discerning, its vital for marketers to understand their preferences and behaviour with microscopic granularity. Anecdotally, consumer groups such as millennials and GenZ are increasingly opinionated in preferring locally produced wares with added range and convenience. Digital and social media channels have made it easier for consumers to review and compare products earlier in their path to purchase and to share their opinion with peer groups. It’s important for marketers to collect consumer data at multiple touch points along consumer purchase journey, get insights and analytics, and leverage it to stay relevant. Data is the new king.
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