Fazal Siddiqi shares his insightful perspective on Multicultural Marketing and Brand Building in a Canadian SME podcast. Discover how embracing diversity can drive business growth and learn about the biggest challenges SMEs face in growing their business, along with strategies to overcome them. Fazal also highlights the importance of campaign measurement as a holistic approach to marketing.
In-store product demos and sampling are integral parts of retail marketing strategies for food and beverage brands, serving as critical last-mile marketing solutions. They help brands connect with shoppers, generate trials, answer queries, and get instant feedback through consumer reviews and ratings, significantly influencing purchase decisions. Anecdotally, in-store demos can result in up to a […]
As marketers, our primary objective is to offer customized experiences that effectively address the needs of consumers, thereby boosting brand trust and revenue. Performance marketing emerged as a valuable tool for gaining visibility and reach in the short term and boosting revenue. However, with the increasing focus on consumer privacy, with regulations such as GDPR […]
In 2020, influencer marketing gained momentum due to the impact of the COVID-19 pandemic. Starting at a mere $1.7 billion in 2016, the market size soared to $9.7 billion by 2020. This upward trajectory has continued, and the global market was estimated at a record US$21.1 billion in 2023 1. This sector is dynamic and […]
All influencer marketing campaigns are not created equally. Some perform exceptionally well in reaching the target audience, attracting new customers, building brand awareness, and improving purchase consideration. Others end up as an also-ran. We have been developing, managing, and delivering successful influencer campaigns for many years with up to 3x ERR along with impressive qualitative […]
The marketing fraternity constantly adapts to meet evolving challenges and leverage new trends in the changing business environment. Below are top marketing & media trends we expect in 2023. # 1 The Rise of TikTok Though Instagram is way ahead in getting the major share of influencer marketing spent, TikTok is the fastest-growing social media […]
Brands get an average of 3x ROI working with influencers – that is when they find and collaborate with the relevant influencers. Yes, the key is relevance in selecting the influencers with values and style aligned with the brand values and their followers are in the target demographics. If you are not sure about the […]
How much of the advertising budget do you allocate to customer acquisition and retention?
E-commerce and online sales have increased significantly since the start of the pandemic and so have digital marketing and measurement. It will help to revisit budget allocations to see if it’s aligned with new market opportunities and changing buying behavior.
Opal started operations in 1990 as the multicultural marketing specialists. The aim was to fulfill the need for connecting and communicating with new immigrants and the growing diverse communities. Over the years, Opal evolved into a full-service multicultural marketing agency. We believe Opal is the only full-service multicultural marketing agency that offers holistic marketing solutions, […]
I started writing blogposts on marketing, advertising and multicultural marketing in 2007 and maintained a blog, Marketing Mirror, up until 2014. It got decent traction and engagement. I also contributed several articles to the CMA blog then. Recently I visited Marketing Mirror archives and looked for the articles with most views and engagement. Listed below are the five articles with most views and engagement.
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