Research showed Audi ranked third for perceived snob value and preference in luxury cars among South Asians. The client wanted to build brand awareness, increase walk-ins and car sales to fast-growing and affluent South Asian and Chinese market segments.

Opal directly positioned Audi with the big idea; You deserve it as a reward for your hard work and success in Canada.

We developed a multi-channel aspirational ad campaign targeting South Asian and Chinese families. Moreover, we built an inspirational testimonial campaign with Audi owners passionately sharing feelings about their cars and the enjoyable drive. Both the ads and testimonials were well-received and delivered double digits YOY growth for six consecutive years.