Shan wanted to introduce its cooking sauces to Canadians. More people were cooking at home due to stay-home restrictions for COVID-19 and sharing food pictures online. Opal suggested leveraging the evolving consumer behaviors by working with content creators and influencers for developing recipes and meaningful connections with the audience.

We helped build authentic content working with several influencers and managed a content marketing campaign on Instagram. The campaign achieved the target reach and exceeded the benchmark engagement rate by 3x.